Summary:

Mini-sized cosmetic products are quickly gaining popularity in India, particularly among Generation Z, due to their affordability, convenience, and appeal for experimentation. These "minis" are transforming the beauty industry by making cosmetics more accessible at the "right" price. Sunanda Khaitan, Lakme's Vice President, emphasized that mini products are extending the use of cosmetics beyond special occasions. Key drivers include widespread affordability, on-the-go convenience, and the rise of fast commerce platforms like Swiggy and Zepto. Despite competition from new companies, Lakme, part of Hindustan Unilever, is focusing on making beauty products more accessible and leveraging digital platforms to stay relevant. Khaitan also acknowledged that, despite economic hardships, small indulgences like cosmetics continue to thrive, particularly postCovid.

Source: IBEF 

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