Summary:

According to Uniqode's State of QR Codes Report, 62% of firms expect higher sales in 2025 due to QR code-driven initiatives that enhance customer engagement, first-party data collection, and revenue. A survey of 600+ business executives revealed that 90% anticipate increased QR adoption, with 59% scanning them regularly. Dynamic QR codes, enabling real-time content updates, are cost-effective for brand loyalty, with 95% used for first-party data collection.

Businesses are prioritizing dynamic QR code investments, with over 60% increasing spending on AR integration and sustainability. However, 46% face adoption challenges, while 60% require advanced tools for large-scale deployment. QR codes boost CTR, achieving 37% engagement at lower costs. Physical retailers use them to gather real-time feedback. Backed by Accel, Uniqode’s solutions serve over 50,000 organizations across multiple industries, reinforcing QR codes as essential business tools.

Source: IBEF (Link)

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