Summary:

According to Magna Global, India's advertising industry is expected to increase by 7.8% in 2025 to Rs. 1,37,099 crore (US$ 16.01 billion), from Rs. 1,27,171 crore in 2024. While growth declines from 9.9% in 2024, solid domestic demand, government investment, and a thriving services sector support confidence. Digital advertising is leading the charge, with "Digital Pure Players" such as social media, search, and short-form video expected to account for 50% of the industry while rising 11.4% overall.

In 2025, traditional media is predicted to rise by 4.5% to Rs. 69,108 crore (US $8.07 billion). Television and streaming will dominate with Rs. 41,312 crore (US$ 4.82 billion), but their growth rate slows to 4%. Print is expected to rise 3.5% to Rs. 20,486 crore (US$ 2.39 billion), with digital forms rising faster. Radio, digital audio, and out-of-home commercials will revive moderately, while cinema ads will account for only 1% of the market.

Source: IBEF

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