Summary:

Technology is altering India's automobile business, influencing customer preferences and competitiveness in both the mass and premium divisions. Honda and Mahindra now provide sophisticated technologies such as lane-keep assist, adaptive cruise control, automated braking, 360- degree cameras, remote AC, and app connectivity in models priced between ₹9-12 lakh, which were previously only available for cars over ₹50 lakh. Luxury automakers are also innovating: BMW's i7 features an 8K 'Theatre Screen,' while Mercedes-Benz's EQS SUV has a 56-inch 'Hyperscreen' and AI-based systems. Connected automobile platforms with real-time data sharing and OTA upgrades are becoming commonplace. Technology is no longer a differentiator, but a need. Buyers today value user-friendly, experience technology over specifications, making integration critical to future market leadership.

Source: IBEF

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