Summary:

International life sciences firm With 5 million registered users nationwide, Bayer's FarmRise mobile application has reinforced its "phygital" engagement approach with Indian farmers. The platform is a component of Bayer's Direct-to-Farmer (D2F) ecosystem, which enhances outreach, productivity, and access to agricultural information by fusing digital services with local assistance. Through a bilingual interface that supports over nine Indian languages, it provides agronomy advice, local weather updates, mandi prices, crop-specific recommendations, and government scheme details. It guarantees accessibility even for novice smartphone users because it was designed for rural folks. Financial inclusion, market access, and sustainable farming are all being enhanced by the increasing use of these digital agriculture solutions. Experts point out that data-based solutions and AI-driven advising systems are modernizing India's agriculture industry and speeding up precision farming.

Source: IBEF

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