Summary:

CEO Philippe Schaillee believes India has the potential to become one of Costa Coffee's top five markets within the next five years. Currently, India is among the top ten markets, experiencing double-digit growth driven by a shift from tea to coffee and rising demand for premium variants. Costa Coffee’s partnership with Devyani International has led to over 200 stores in 58 locations, with 50 new stores added annually.

Costa Coffee has found success by establishing locations in airports, office parks, healthcare campuses, high streets, and malls to target specialty coffee consumers. Generation Z views specialty coffee as a status symbol. The company believes that competition boosts visibility but is not interested in acquiring other brands. The ongoing tariff war is not a major concern for Costa, as the majority of its products in India are locally sourced

Source: IBEF

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