
Summary:
India’s e-retail market is forecasted to reach ₹14,56,220–16,27,540 crore (US$ 170–190 billion) in GMV by 2030, fueled by a growing shopper base and innovative business models, according to Bain & Company and Flipkart. Valued at ₹5,13,960 crore (US$ 60 billion) in 2024, growth slowed to 10–12% due to macroeconomic challenges but is expected to rebound to over 18% annually as per capita GDP surpasses US$ 3,500–4,000 by 2030.
Categories like grocery, lifestyle, and general merchandise will drive 70% of e-retail growth by 2030, with penetration rising 2–4x. Quick commerce, now 10% of e-retail GMV, is set to grow 40% annually. Expansion into new categories and Tier-III cities has boosted profitability, while trend-first fashion and hyper-value commerce are reshaping India’s retail landscape, offering significant opportunities for brands and retailers.
Source: IBEF
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