Summary:

At the National ODOP 2024 Awards in New Delhi, Union Minister Piyush Goyal reinforced the Centre's efforts to globalise indigenous products. He said that with contributions from 773 districts, India could become the world's third-largest economy by 2027. He emphasised assistance for firsttime exporters and strong Centre-district connections. He unveiled PM Ekta Malls in 27 states, highlighting items such as Wayanad coffee and Pulwama saffron, and praised Bihar for having 100% ODOP product coverage.

The second edition of the ODOP Awards honoured 34 awardees from districts, states, and Indian missions overseas. Over 1,200 distinct items from 750+ districts were identified, including agriculture, food processing, handlooms, and handicrafts. The campaign currently includes ODOP Walls in locations such as Singapore, Milan, and New York, thanks to the cooperation of 15 Indian missions. It involves skill-building collaborations with NID and IIT, as well as a new AR-VR ODOP Centre for public participation in Bharat Mandapam.

Source: IBEF

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