Summary:

EY India’s report, The AIdea of India: 2025, predicts GenAI could boost India’s retail productivity by 35-37% in five years. It reveals 48% of businesses have started GenAI proof of-concept projects, while 32% plan investments. AI-driven solutions are set to transform retail, consumer, and e-commerce sectors, offering significant growth opportunities and enhancing operational efficiency across the industry. Angshuman Bhattacharya, Partner at EY-Parthenon, highlights GenAI's potential to boost productivity by 40-45% in pricing, promotions, and customer experiences. Store operations may improve by 38-40%. Retailers are adopting AI for personalized shopping, demand forecasting, and warehouse optimization. Global brands like H&M and Coca-Cola reflect similar trends. Success will depend on balancing automation with human-centric experiences for sustained growth.

Source: IBEF

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