Summary:

According to a recent NielsenIQ survey, over 60% of FMCG companies prioritize e-commerce, with 75% of mid-sized enterprises using it as their primary sales channel. Emerging firms in sectors such as noodles, oil, biscuits, coffee, and packaged atta are growing 1.5 times faster than the category average. Pallavi Suresh of NIQ India highlights the trend toward digital and omnichannel strategies as companies adapt to the changing retail landscape.

The survey also reveals that convenience stores in India have 48% penetration, significantly higher than the global average of 18%. Large organizations lead in utilizing this channel (58%), followed by medium-sized enterprises (54%). While small and medium-sized businesses rely heavily on online and convenience stores, large corporations focus on traditional retail. NIQ data shows that the fastest-growing categories include ready-to-eat products (+52%) and packaged atta (+39%).

Source: IBEF 

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