Summary:
According to the Confederation of Indian Alcoholic Beverage Companies (CIABC), achieving $1 billion in alcoholic beverage exports requires support from both national and state governments. Anant S. Iyer, Director General of CIABC, emphasized the need to streamline commercial processes, including faster licenses for bottling, branding, and transportation. Although the $1 billion target is ambitious, it is attainable with a 14-15% YoY increase from 2023-24's $389 million in exports. Recommended actions include state-specific regulations, flexible packaging, lower fees, and increased visibility through Indian embassies and duty-free stores. India currently ranks 40th globally in exports.
Source: IBEF
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