Summary:

Dabur expects government initiatives to boost rural growth in the latter half of the year. CEO Mohit Malhotra reported a strong start to the financial year, with rural markets leading in volume growth, allowing increased brand investments and sustained market expansion.

Dabur's strategy to expand into over 1.22 lakh villages has significantly boosted results, exceeding urban demand by 350 basis points. FMCG sales recovered in January-March, with rural growth surpassing urban for the first time in five quarters. Rural segments make up 45%-50% of revenue. The consumer care segment increased by 7%, contributing to a 7% total revenue rise. Stable commodity prices and early monsoon could further boost rural consumption. Dabur’s shares rose 1.5% in response.

Source: IBEF 

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