Summary:

Smaller Indian cities are driving luxury retail growth, facilitated by online platforms. According to a Tata Cliq Luxury report, high-end purchases are rising in cities like Botad and Asansol, shifting away from metro hubs like Mumbai and Delhi. This trend is fueled by the "Henry" consumer group (high earners, not rich yet), consisting of professionals with increasing incomes. Notably, Tata Cliq Luxury generates 55% of its revenue from non-metro locations.

Luxury brands, including Bvlgari, are leveraging online platforms like Ajio Luxe to tap into these emerging markets. E-commerce overcomes the limitations of physical stores, expanding demand beyond fashion and jewelry into categories like art, influenced by social media. These informed consumers conduct thorough product research. Gen Z and Gen Alpha are expected to drive the preowned luxury market, seeking a seamless online and offline shopping experience with greater brand transparency.

Source: IBEF

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