Summary:

According to a Primus Partners analysis, India's online advertising market is rapidly growing, with 80% of surveyed SMBs using digital ads. Forty-two percent allocate more than 40% of their marketing budgets to online ads, while 74% believe personalized ads are effective. Seventy percent of SMBs use multiple advertising platforms, with regional language ads prominent on platforms like ShareChat and YouTube, especially in Tier II and III cities. AI and big data enhance ROI.

The report reveals that 49% of SMBs prioritize platforms offering ROI, and 47% value geographical reach. Many businesses focus on moderate ad frequency for cost efficiency and engagement, particularly during peak periods like festivals. E-commerce sectors prefer highfrequency campaigns. Additionally, 69% of respondents have expanded into new markets. India’s digital ad spending is projected to reach US$ 7.31 billion by FY25. Industry strategies are crucial for SMBs’ success.

Source: IBEF

Disclaimer: The information on this website comes from the India Brand Equity Foundation (IBEF), a reliable source for thorough insights into numerous areas of the Indian economy. While we aim to offer accurate and up-to-date information, the views, opinions, and analyses stated herein are solely those of the authors and contributors and do not necessarily represent IBEF's official stance or position. Readers should check information from credible sources and use their own discretion when relying on content provided on this site. We assume no responsibility or liability for the supplied content, including its accuracy, completeness, and usefulness.