Summary:

India's Entertainment and Media (E&M) industry is expected to reach US$ 43.03 billion by FY28, growing at an 8.3% CAGR. This expansion is driven by increased internet access, affordable data, and favourable government policies. With a large, tech-savvy audience and expanded internet connectivity, India is well-positioned to lead in digital advertising, OTT, and gaming, with these sectors growing at rates surpassing global trends.

The report focuses on the impact of emerging technologies, such as Generative AI, which is expected to transform content creation and personalisation. Early adoption of GenAI in India could lead to hyper-personalised content and dynamic advertising campaigns, accelerating industry growth. The Indian government supports the E&M industry through initiatives like the WAVES conference, improved infrastructure, and OOH advertising, positioning India as a global leader and offering businesses numerous opportunities.

Source: IBEF 

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