Summary:

E-commerce platforms in India earned around Rs. 1 trillion (US$ 11.9 billion) during the recent festive season, representing an increase of more than 20% over the previous year. This jump was fueled by rising demand from non-metro customers and interest in premium products, with the first week accounting for more than half of overall sales, owing to events such as Flipkart's Big Billion Days and Amazon's Great Indian Festival. Smartphones were the best-selling category.

The festive season saw a significant increase in sectors such as home appliances and luxury clothing, with some goods growing by more than 400% compared to usual levels. Meesho reported a 40% rise in orders, while UPI transactions totaled 16.58 billion, representing a 45% year-on-year increase. Quick commerce generated around US$ 1.1-1.2 billion in sales, demonstrating the ecommerce sector's strong performance.

Source: IBEF 

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