Summary:

On April 7, 2026, in New Delhi, Doordarshan under Prasar Bharati signed a Memorandum of Understanding with the Indian Council for Cultural Relations in an effort to strengthen cultural diplomacy. Through TV, radio, digital, and social media platforms, the alliance seeks to increase the global reach of Indian cultural content. Doordarshan will oversee production and distribution, while ICCR will supply performances and programs. The agreement guarantees joint ownership of content rights and permits the transmission of cultural items from Indian missions overseas. It promotes broader access, long-term content use, and monetization potential for a period of three years, increasing India's cultural heritage's prominence worldwide.

Source: IBEF

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