Summary:

JioHotstar, India’s largest streaming platform, has surpassed 200 million paying subscribers, making it the world’s third-largest video streaming service after Netflix and Prime Video. This growth is fueled by its multilingual live broadcast of the Indian Premier League (IPL). According to Vice Chairman Uday Shankar, the platform’s popularity stems from its affordable prices and marquee sports programming, attracting a vast Indian user base.

JioHotstar faces stiff competition from Netflix and Prime Video in the OTT industry. Netflix is significantly investing in Indian original content, while Prime Video has strengthened its partnerships with platforms such as Apple TV+ and Crunchyroll. JioHotstar aims to reach every potential streaming viewer in India, with an aggressive push to expand its reach and content offerings.

Source: IBEF

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