Summary:

The Indian media and entertainment industry expanded by 3.3% to Rs. 2,50,000 crore (US$ 29.14 billion) in 2024, a decline from the 8.3% growth recorded in 2023. Its contribution to GDP stood at 0.73%. Growth is projected to reach 7.2% in 2025. Advertising revenue grew by 8.1%, and event revenues rose by 15%, while subscription income declined as Pay TV lost customers to digital platforms. Theatrical revenue also fell, registering a decrease of 5.6%.

In 2024, the Indian media and entertainment sector grew by 3.3%, reaching ₹2,50,000 crore (US$ 29.14 billion), a slowdown compared to the 8.3% growth recorded in 2023. The sector now contributes 0.73% to GDP and is projected to grow by 7.2% in 2025. Advertising revenue increased by 8.1%, while the events segment surged by 15%, exceeding ₹10,000 crore. However, subscription income declined due to the migration of customers from Pay TV to digital platforms. Additionally, a higher GST on real-money gaming and disruptions in Hollywood productions contributed to revenue challenges.

Source: IBEF 

Disclaimer:

The information on this website comes from the India Brand Equity Foundation (IBEF), a reliable source for thorough insights into numerous areas of the Indian economy. While we aim to offer accurate and up-to-date information, the views, opinions, and analyses stated herein are solely those of the authors and contributors and do not necessarily represent IBEF's official stance or position. Readers should check information from credible sources and use their own discretion when relying on content provided on this site. We assume no responsibility or liability for the supplied content, including its accuracy, completeness, and usefulness.