Summary:

According to Counterpoint Research, India's smartphone market increased by 8% year on year in volume and by 18% in wholesale value in Q2 2025, rebounding from a weak first quarter. The iPhone 16 was the most widely distributed device. Vivo dominated shipments with a 20% market share, followed by Samsung (16%), Oppo (13%), Realme (10%), and Xiaomi (8%). Samsung and Apple each had a 23% market value. Growth was driven by a 33% increase in new releases, robust summer sales, active marketing, discounts, packaged deals, and simple EMIs. Lower retail inflation, lower repo rates, and tax relief increased disposable income. In Q2 2025, the ultra-premium sector (above ₹45,000) had 37% growth, resulting in the greatest market value and average selling price. This trend is likely to continue until H2 2025.

Source: IBEF

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