Summary:

According to Adobe's 2026 AI and Digital Trends Report, India is becoming the Asia Pacific region's most open market for agentic AI, with over 60% of consumers interested in building a personal AI agent. With 55% of respondents wanting to engage with brand AI agents and 58% at ease with agent-to-agent conversation, the study demonstrates a high degree of openness toward the usage of AI. Approximately 61% of people would consent to AI speaking with human agents on their behalf. India exhibits a high level of confidence when it comes to embracing new technologies. 65% of people use AI for personalised suggestions, 60% for customer service, and 62% are open to AI shopping assistants, demonstrating how AI is permeating daily life. Despite productivity benefits, obstacles include data problems, talent gaps, ROI uncertainties, and infrastructure limitations.

Source: IBEF

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