Summary:

Godrej Pet Care (GPC) CEO Robert Menzies predicts that India's pet care industry will grow to Rs. 10,000 crore (US$ 1.17 billion) by 2028, up from Rs. 6,000 crore (US$ 704 million) currently. GPC plans to invest Rs. 500 crore (US$ 59 million) in this market over the next five years. India's pet population is currently 32 million and is expected to grow to 51 million by 2028, despite low packaged pet food penetration.

Founded in 2024, GPC combines Godrej Agrovet's animal nutrition expertise with Godrej Consumer Products' marketing capabilities. Its first brand, Godrej Ninja, offers scientifically formulated dog food to enhance gut health and immunity. GPC has launched in Tamil Nadu, a key market with 2-3 million pet-parent households, aiming to disrupt India's pet food industry with regionally tailored products, extensive testing, and a focus on local conditions

Source: IBEF

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