Summary:

According to BCG's upcoming report, From Content to Commerce, India’s thriving creator economy is reshaping the country's digital landscape. Over 2 to 2.5 million digital creators influence Rs. 29,60,300 crore (US$ 350 billion) in annual consumer spending — a figure projected to surpass Rs. 84,58,000 crore (US$ 1 trillion) by 2030. However, only 8–10% of creators effectively monetize their content, revealing vast untapped potential. India’s creator economy is gaining widespread popularity, with content consumption expanding beyond Gen Z and metropolitan areas. Short-form videos in comedy, fashion, and entertainment are leading the trend. Brands are investing in agile, creator-driven campaigns and exploring innovative monetization models such as live commerce, subscriptions, and virtual gifting. With creator marketing spend expected to rise significantly, WAVES 2025 will spotlight this shift through discussions on AI, social media, and the AVGC sector.

Source: IBEF

Disclaimer:

The information on this website comes from the India Brand Equity Foundation (IBEF), a reliable source for thorough insights into numerous areas of the Indian economy. While we aim to offer accurate and up-to-date information, the views, opinions, and analyses stated herein are solely those of the authors and contributors and do not necessarily represent IBEF's official stance or position. Readers should check information from credible sources and use their own discretion when relying on content provided on this site. We assume no responsibility or liability for the supplied content, including its accuracy, completeness, and usefulness.