Summary:

India’s smartphone market recovered in Q2 2025 after two quarters of decline. Canalys reported a 7% YoY and 21% sequential growth, reaching 39 million units, while IDC estimated 34 -36 million units, up 3-4% per year. The recovery was fuelled by new product launches and reduced inventory. Q1 has been hampered by low demand and stock since late 2024. Sales were driven by aggressive vendor activity in April-May and significant offline retail growth, with Vivo and Oppo increasing by 31% and 24%, respectively, year on year. Samsung remained cautious, whereas Xiaomi recovered sequentially. With festivals coming, businesses are changing their attention to channel execution and funding choices. Apple's growth was steady, driven by demand for the iPhone 16. Affordability will be critical in H2 2025.

Source: IBEF

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