Summary:

By establishing an AI-powered Business Experience Studio (BES) in Gurugram to highlight digital transformation solutions for companies, Samsung Electronics has increased its corporate presence in India. The studio showcases linked technology and AI-enabled ecosystems for industries like banking, retail, healthcare, hospitality, and education. It enables businesses to see how Samsung products, such as smart displays, mobility devices, AI platforms, and Knox security systems, are used in the real world. The project is in line with India's expanding use of AI and digital transformation in many sectors of the economy. According to Samsung, the BES will serve as a cocreation hub where companies and technology partners can create specialized solutions for security, efficiency, and customer engagement. The company intends to expand further throughout India and currently runs a comparable studio in Mumbai.

Source: IBEF

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