Summary:

YouTube Shorts, a 60-second video format introduced in India in 2020, has now surpassed 1 trillion views, according to YouTube CEO Neal Mohan. Speaking at YouTube Brandcast 2024, Mohan emphasized the significant role of Indian content creators and YouTube's role in encouraging people to share their stories. He highlighted that Indian creators are shaping global cultural trends, with Shorts now achieving billions of views and YouTube leading in reach and watch time in India.

YouTube is also India's top streaming service on Connected TVs (cTV), with viewership increasing fourfold over the past three years. Indian creators are transforming the platform's entertainment, news, and educational content. YouTube has introduced new ad formats for cTV and Shorts, including interactive stickers and Pause Ads, to enhance brand engagement. Mr. Shekar Khosla, Vice President of Marketing at Google India, emphasized YouTube's central role in India's connectivity and entertainment and promised improved ad formats for seamless audience interaction across screens.

Source: IBEF 

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