Summary:

Reliance Industries Ltd, India’s largest company, ranked second globally in the 2024 FutureBrand Index, surpassing Apple and Nike. The index recognizes companies excelling in purpose and customer experience. Reliance moved up 11 places from 2023, becoming the only Indian brand in the top ranks, ahead of Disney, Netflix, and Microsoft.

The FutureBrand Index evaluates the top 100 global companies by market capitalization, focusing on brand perception. It assesses 18 attributes related to purpose and experience to gauge success potential. The 2024 report highlights how APAC and Middle Eastern brands are investing heavily in branding, challenging the traditional dominance of the U.S. and Europe by adapting to technological advancements while maintaining core identity.

Source: IBEF

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