Summary:

According to the NIQ Shopper Trends 2024 report, quick commerce is transforming the way urban Indians shop for groceries. A survey of 4,500 customers from 16 cities, including Delhi, Mumbai, and Bengaluru, revealed that 31% use quick commerce for primary grocery shopping and 39% for top-ups. Ready-to-eat meals and salty snacks are popular categories, at 42% and 45%, respectively. FMCG companies must prioritize convenience, speed, and value, as rising food costs impact 87% of shoppers.

FMCG firms have witnessed significant growth through platforms like Blinkit, Zepto, and Swiggy Instamart, with Procter & Gamble Hygiene and Health Care Ltd (PGHH) reporting a doubling of revenues from quick commerce year-on-year. In response, Flipkart developed a rapid delivery service, while BigBasket shifted to 10–30-minute deliveries. However, small merchants, represented by AICPDF, have expressed concerns about being sidelined. With 60% of consumers increasingly purchasing staples online, FMCG companies must focus on convenience and innovation.

Source: IBEF 

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