Summary:

Myntra will onboard 500 direct-to-consumer (D2C) beauty and grooming brands by year-end through its new initiative, the Beauty Edit of Myntra Rising Stars. This program aims to boost made-in-India brands by highlighting unique offerings like Korean beauty items, science-based products, and vegan options. The Beauty Edit will support digital-first beauty brands in India’s growing market.

Ms. Sharon Pais, Chief Business Officer at Myntra, highlighted the need to connect brands with the right audience in India’s fast-evolving beauty sector. As the fourth largest industry globally, it is expected to hit $30 billion by 2027. Myntra’s Rising Stars program has seen significant success, with brands like Rare Rabbit, Snitch, and Fable Street doubling their demand.

Source: IBEF 

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