
Summary:
The Open Network for Digital Commerce (ONDC) aims to transform India’s digital commerce landscape by establishing an inclusive, decentralized environment that benefits businesses of all sizes. Established by the DPIIT under the Government of India, ONDC promotes an open, interoperable network for direct transactions between consumers and sellers, reducing reliance on platforms like Amazon or Flipkart. It fosters accessibility and innovation while operating as a private, non-profit organization.
Kalaari Capital views ONDC as a catalyst for India’s entrepreneurial innovation. It bridges the urban-rural divide by providing small businesses and local shopkeepers with access to organized commerce while preserving the personal touch of traditional trade. AI-powered cataloging, multilingual interfaces, and integrated value chains enable small firms to manage inventories, sell products, and connect to national supply networks, thus promoting a more inclusive economy.
Source: IBEF
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