Summary:

The Brand Finance Food & Drink 2024 study names Amul as the world's strongest food and dairy brand. With a Brand Strength Index (BSI) score of 91.0 out of 100 and a coveted AAA+ rating, Amul maintains its position as a global leader. Despite a 6% decline in the value of the top ten dairy brands, Amul retained its crown for the fourth consecutive year, thanks to its cooperative model and exceptional branding.

The study also identified Nestlé and Lay's as leaders in brand value. Despite a 7% decline, Nestlé remains the world's most valuable food brand at $20.8 billion. Lay's saw a 9% growth, reaching $12 billion, driven by innovation. The overall brand value of the food and beverage sector dropped by 4% to $268 billion, as consumers increasingly preferred smaller, private-label brands. However, convenience meals like Healthy Choice and DiGiorno saw a 17% increase. Nestlé and Coca-Cola continue to lead their industries in sustainability value.

Source: IBEF 

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