Summary:

According to Meritto's Enrolment Index 2025, the education system is rapidly evolving, with digital platforms accounting for 62% of student enrolments. Their AI-powered analysis of 23 million leads reveals that digital channels contribute 71.78% of student leads, 77.96% of applications, and 61.55% of overall enrolments. Google leads among paid platforms, followed by Shiksha, CollegeDekho, Collegedunia, and GetMyUni, highlighting colleges' growing reliance on online marketing.

Offline enrolments still account for 28.69%, but digital sources are gaining momentum, with direct brand pull (26.25%), publisher campaigns (17.71%), paid advertisements (11.88%), and chatbots (3.77%) playing key roles. Colleges and universities leverage AI, automation, and targeted online advertising to engage students effectively. As technology advances, digital enrolments are expected to play an increasingly significant role in shaping the future of education.

Source: IBEF 

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