Summary:

According to NielsenIQ's FMCG report, India's packaged consumer goods industry saw a 10.6% sales growth between October and December, driven by rising rural demand and higher prices for essential items like edible oil and wheat. Despite a 3.3% price increase due to inflation, volume sales grew by 7.1%. Small and local manufacturers outpaced larger FMCG companies in volume growth during the festive season.

Rural areas led FMCG growth, with sales volume rising 9.9% in the December quarter, compared to 5.7% in the previous quarter. Urban markets grew modestly at 2.6%, reinforcing rural dominance. This growth is fueled by government job programs and agricultural subsidies. Rural India has expanded twice as fast as urban regions, which have experienced a prolonged slowdown over the last four quarters.

Source: IBEF

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