Summary:

By 2030, the Indian entertainment industry could unlock an estimated Rs. 50,724 crore (US $6 billion) in unrealized value through international collaboration, technological adoption, and improvements in content development. Despite having 551 million OTT subscribers, India currently generates just Rs. 17,753.4 crore (US $2.1 billion). Optimizing the OTT market could reach Rs. 76,086 crore (US $9 billion), with a more ambitious strategy pushing it beyond Rs. 1,26,810 crore (US $15 billion).

The research emphasizes the importance of global partnerships based on Indian storytelling, along with support for local initiatives and production tailored to audience demand. It focuses on the creator economy and emerging technologies like AI. Manoj Dobhal, CEO of DishTV, believes India has the potential to become a global industrial powerhouse. David Jenkinson of C21Media sees India at the center of global entertainment. However, challenges such as mismatched audience preferences must be addressed before India can become a leading global entertainment industry.

Source: IBEF

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