Summary:

India is rising as a worldwide creative powerhouse, propelled by its talent pool, cultural diversity, and technology advancements. The EY research, "A Studio Called India," focusses on the country's growing media infrastructure, with animation and VFX costs 40%-60% cheaper than in the West. Indian studios have worked on famous films such as Avengers: Endgame and The Jungle Book. In 2024, India will have 488 million online players and more than 1,900 gaming firms. The paper emphasises the growing importance of AI, virtual production, AR, VR, and blockchain in studios. India's media industry employs 2.8 million people, and its material is now available in more than 100 countries through OTT platforms such as Netflix and Prime Video.

Source: IBEF

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