Summary:

Rising affluence and digital access are propelling India into the spotlight as a major market for international musicians. Coldplay's January concert in Ahmedabad drew 220,000 people, setting a 21st-century record. Artists like Guns N' Roses and Travis Scott are scheduled to perform later in 2025. With over a billion devices and low data costs, India’s booming economy and purchasing power make it an ideal location for live events, expected to generate Rs. 12,000 crore in revenue in 2024.

International musicians are not the only ones driving the expansion of live entertainment in India; Indian entertainers are also organizing concerts both domestically and internationally. Raghav Anand of EY-Parthenon credits this surge to the creator economy, which is encouraged by the Prime Minister. Cities like Pune, Hyderabad, Kochi, and Bengaluru are experiencing growing demand. BookMyShow anticipates a continuous increase in live event revenues, signaling opportunities for innovation and the export of global business models.

Source: IBEF

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